Founded in 2005, The World Brands Foundation (TWBF) is the world’s only branding foundation and a non-profit organization dedicated to developing brands in a myriad of business backdrops. Led by its Patron, H.E. Tun Dato’Sri Haji Abdullah Ahmad Badawi, the fifth Prime Minister of Malaysia, together with a Board of Governors who are experienced captains of industries and established brand icons. Starting off on a modest note with the publication of branding articles in local media, TWBF has grown to become the authority in brands and branding and established its global footprints. Taking an active role in identifying and nurturing outstanding brands on an international platform, TWBF continuously champions its mission to educate and communicate the “value of branding” with the concept that brand culture, combines with good practices will give brands the edge in this competitive environment.
Conceptualized in 2006, The BrandLaureate Awards has become the most prestigious and coveted branding awards in the world. As the definition of “laureate” is one that is worthy of the greatest honor or distinction, being awarded The BrandLaureate Award is a defining moment as it is a testimony of the brand’s success, acknowledgement of the brand’s value, strength, character and the endorsement of being the best. Its core mission is to be the ‘CIA of Brands & Branding’ - Creating brand awareness for brand sustainability, Inspiring brand achievement for brand success, and Actualizing brand activation for brand significance. TWBF continues its global journey as it brings this prestigious Award to the world, providing brands with a platform to stamp their mark internationally. Today it has over 500 personalities across 1,500 brands in 80 countries.